DOCUMENT TYPE Research Paper
CREATED ON 1st June 2017
COMPLETED ON 6th June 2017
Expert hired: Academica

Critical Evaluation of the International Marketing Environment and Proposed Market Entry Strategies

This assignment is divided into two sections (Section: A & B). You will need to complete both sections in order to successfully complete the assignment. Section A: (70% of total marks) Critically evaluate the marketing environments for a famous international watch brand SUUNTO in Germany and UAE countries. What are the key challenges in each country for the brand? Your target length for this section is 2,500 words. Section B: (30% of total marks) Examine whether strategies of local adaptation or global standardisation should be preferred for SUUNTO watch brand in your chosen countries. Justify your decisions using evidence from your research. Your target length for this section is 1,000 words. The output of this assignment should be a written report of approximately 3,500 words. Your arguments, findings and recommendations should be supported by theories, facts and figures published within contemporary journal articles, recognised business magazines and market intelligence reports etc. Please justify any tools or models used to evaluate the information you source and reference these. You must provide a list of references using Harvard style referencing. Academic tutors will work hand in hand with individual groups during the workshops in order to support and monitor individual student’s progress.
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01 June 2017
User created a project for Marketing
01 June 2017
18 experts responded
01 June 2017
User contacted expert Academica
01 June 2017
User hired expert Academica who offered a price of $40 for the project and has experience doing similar projects
06 June 2017
The expert completed the project Critical Evaluation of the International Marketing Environment and Proposed Market Entry Strategies for 5 days, meeting the deadline
06 June 2017
User accepted the project right away and completed the payment
06 June 2017
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