Name of institution Centre/ School title Marketing Report Name Date Executive summary A marketing mix is one of the tools used by marketers to enhance their selling activities. With a good marketing mix there is assurance of increased sales and thus the profits. A marketing mix is composed of price place promotion product and people. This is collectively referred to as 5 Ps of marketing. Hilton and Langham hotels have made the use of marketing mix to improve their customer satisfaction and thus increase the demand for their products as seen in the discussion below. Introduction This report aims to throw an insight into the marketing mix of Hilton hotel South wharf and Langham Hotel Southbank Both are 5 star hotels offering premium products and catering to different segments of the market. Even though both hotels are in Melbourne there are some differences in the market they attract for of offers from gift vouchers super saver and leisure escapes 2x points package among others. This offers are said to be wallet friendly. Other promotion methods include the Langhan using daily buffet breakfast in Melba Restaurant. In Hilton there is full breakfast buffet of cereals yogurt pastries coffee and more. In addition Langhan has Different promotions such as Advance booking Bed and breakfast. They also attract couples by having specially designed packages. (Marvellous Melba Look upon a star). Hilton has Package deals offered. Partnership with MasterCard for rewards points is a popular promotional method employed. (20% advance booking package Double points for certain bookings with Hilton Honours membership) Bibliography Langhamhotels.com. (2017). Melbourne 5 Star Luxury Hotels | The Langham Melbourne. [online] Available at: www.langhamhotels.com [Accessed 1 Jun. 2017]. Wharf H. and Street D. (2017). Hilton Melbourne South Wharf Hotel - Melbourne Australia. [online] Hiltonmelbourne.com.au. Available at: www.hiltonmelbourne.com.au [Accessed 1 Jun. 2017]. [...]
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