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Individual Report (Example)

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ZANTE Pizza & Indian Cuisine Company Instructor’s name Student’s name Subject Date Table of contents Executive summary……………………………………………………………………………3 Company overview…………………………………………………………………………….4 Online shopping survey…………………………………………………………………………4 Customer behavior…………………………………………………………………………........5 Situational factors………………………………………………………………………..5 Social situation ………………………………………………………………………….6 Time factor…………………………………………………………………………….....6 Personality factors………………………………………………………………………...7 Gender and age……………………………………………………………………............7 Psychological factors………………………………………………………………….......8 Issues Related to Current Marketing Communications………………………………………....8-9 The Digital Transformation of the Modern Corporation………………………………….9 Video Advertisements on Product………………………………………………………...9 Mobile Ads………………………………………………………………………………...9 Search Engine Optimization……………………………………………………………..10 Conclusion……………………………………………………………………………………….10 Reference list…………………………………………………………………………………11-12 Executive summary One of the essential considerations in the market is the customer behavior. In many cases the client's behavior gives the directors of the business way forward to predict the future sell. In connection to this behavior drives the motive of customer and determines the selection preference and taste of the consumers. Emotions and reasoning are the basis of the most selection process. The assessment of the company is as well vital as the customer needs to have the core information about the entire business Diane Rasmussen. "Increasing libraries' content findability on the web with search engine optimization." Library Hi Tech 31.1 (2013): 87-108. Shankar Venkatesh et al. "Innovations in shopper marketing: current insights and future research issues." Journal of Retailing 87 (2011): S29-S42. Sheikh Sana-ur-Rehman and Rian Boise-Zee. "Corporate social responsibility or cause-related marketing? The role of cause specificity of CSR." Journal of Consumer Marketing 28.1 (2011): 27-39. Smutkupt Phumisak Donyaprueth Krairit and Do Ba Khang. "The impact of permission-based mobile advertising on consumer brand knowledge." International Journal of Mobile Marketing 6.1 (2011): 94-108. Thamizhvanan Arun and M. J. Xavier. "Determinants of customers' online purchase intention: an empirical study in India." Journal of Indian Business Research 5.1 (2013): 17-32. Wan Yun Makoto Nakayama and Norma Sutcliffe. "The impact of age and shopping experiences on the classification of search experience and credence goods in online shopping." Information Systems and e-Business Management 10.1 (2012): 135-148. [...]

Order Description:

Assessment Description Overview: This assessment is a culmination piece, in which you will be given an opportunity to combine the information you have accumulated in Assessments 1 and 2. More importantly, you will need to showcase an understanding of marketing issues related to consumer behaviour such as attitudes, group influences, culture, social class, consumer learning processes, and personal buying decision-making processes. The Task: Based on the scenario below, you are required to write a 2000 word report. In this report you must demonstrate an understanding and application of various consumer behaviour concepts and theories by analysing the facts gathered from the video and the survey, and present strategic recommendations. You will be required to incorporate recent peer reviewed literature in order to justify your proposed recommendations. Scenario: Imagine that you have just been employed by the company you analysed in your earlier assessments. You have recently learnt that the company’s customer loyalty has declined over the last year and that repeat purchases are at a historic low. You have now been asked to prepare a report outlining the issues you identified in your previous analyses, issues related to current marketing communications, and to provide at least three strategic recommendations to the board of directors, along with reasons for recommending further improvements, all of which must be based on scholarly sources. Assessment Format The paper is to be presented in a professional report format and cannot exceed 2000 words. In all of the responses, whilst your views are important and must be shared, you must cite consumer behaviour theory to support your position. Your report MUST follow this professional structure: Title Page Table of Contents Table of Figures (optional) Executive Summary (1 page long, no more or less) Selected Product or Service Overview (250 words) Critical Analysis (1150 words) of issues identified in: - Consumer decision-making process - Individual, psychological, cultural and social factors affecting consumer behaviour - The most recent marketing communications of this product or service - The current marketing strategy Strategic Recommendations (600 words) that are logical and feasible. Appendices (optional) Reference List NB: Title Page, Table of Contents, Table of Figures, Reference List & Appendices do not count towards the word limit of your analysis. You must use a minimum of 15 references. Please note that Wikipedia and other ‘popular’ or non-academic sources are not to be used. Assignment Submission This file must be submitted as a PDF document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is any issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screen shot of the Turnitin error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties. Late Assignment Submission Penalties

Subject Area: Project Management

Document Type: Proofreading

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $65

Words 2200

Pages 8

Completed in 6 days

Expert Academica

Client Review

He did what I needed within the time available. Excellent job.

Positive
06.04.2017

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