Market structure classification of iphone 6 plus

The focus of this paper is on the market structure classification of iPhone 6 Plus. The iPhone 6 manufacturer, Apple Inc. operates in an oligopolistic market characterized by restrictions to new entrants, identical goods few large sellers such as Samsung Huawei Nokia among others. The sellers each have a large chunk of the market share and compete mainly on the pricing model of each product. The phone market major players are Samsung and iPhone which produce phones which operate on Android or iOS software. The cellular phone market is competitive and dynamic, each player must take into consideration the actions of the other players and align themselves in a way to gain customers. The Prisoner’s Dilemma often applies to the market with tough decisions having to be made.