Marketing in the News Name Institution Professor Course Date Marketing in the News Marketing is means of communication between individuals transacting business. The way of one having an aim of selling products or service to a customer as well as communicating the value aspect of the product this is what is called marketing. In Advertising Age is a process of using magazines to deliver news analysis and data on the market trends and media. In magazines the content appears in printed form which is distributed across the world and on the electronic platforms such as adage.com daily email newsletters known as Ad Age Daily. It features bookstores of product or service (Katsikeas et al 2016). They state social media creates commitment which is deep with customers. They stated social media should be held to high standards than any other conventional media with the ability to affect the rest of the entire engagement commitment continuum. Implication Promotion marketing is mostly misused when used by the inexperienced hands. References Cluley R. & Cluley R. (2016). The depiction of marketing and marketers in the news media. European Journal of Marketing 50(5/6) 752-769. Katsikeas C. S. Morgan N. A. Leonidou L. C. & Hult G. T. M. (2016). Assessing performance outcomes in marketing. Journal of Marketing 80(2) 1-20. [...]
onsult a variety of online news sources to find a current news article about marketing. Select one of personal interest related to course topics including IMC, segmenting, targeting, branding, positioning, advertising, public relations, or social media. Possible news sources include eMarketer, Advertising Age and the American Marketing Association. Briefly summarize the article, and explain the following in a two-page APA formatted report: Why is the content of your news article important and relevant to the course? What are the implications of the article for business managers?