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Running head: The Daimler Chrysler Merger 1 THE DAIMLER CHRYSLER MERGER STUDENT’S NAME: INSTITUTIONAL AFFILIATION: COURSE: DATE: The Daimler Chrysler Merger 2 THE DAIMLER CHRYSLER MERGER The Chrysler corporation became he most profitable automotive producer globally by 1990s with high imports and high sales revenue on trucks vans and sedans .It captured the American dream as it climbed the US market shares to 23% in 1996 owing to its high imports and mass production .There was a great rise in revenues and market shares and a significant low production costs .This coupled with its integrated design terms noncompetive relationship with suppliers lowered the cost of production leading to its success .Due to its bold managements theymaintained the merger name. The Chrysler Company became weak as its original managers never existed and few who existed had been made part of the staff as they felt withdrawn and in effective by the Germans in Stuttgart. German managers could not match the previous Chrysler managers in terms of management and skills hence the company stared incurring losses. The Chrysler staff kept working hard as they sat in apathy waiting for directives from Daimler –Bens manages which came late.Afer Easton’s retirement peoplewithdrewand detached from the company. The Daimler Chrysler failed to achieve its original goals and were hence overtaking by other companies that maximized on profits. REFERNCES Tuck School of Business at Dartmouth [...]

Order Description:

there is a case study for 8 pages. You will read and type a summary of it for 2 pages.

Subject Area: Business

Document Type: Thesis/Dissertation Chapter

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $10

Words 275

Pages 1

Completed in 1 day

Expert waithaka

Client Review

She is so fast and good writer. I am happy for working with her. You saved my lecture; thank you soooo much Waithaka .


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