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Problem Statement Sinorama is one of the most successful travel agencies in the World. The mission of the company is to take tourists from all over the world to visit China’s beautiful landscapes and to learn about the culture and custom of the country. The company’s short-term goal is to expand globally in the future years to come. The target population of the company is tourists from Europe North America and Oceania. There are some marketing problems that the company will have to tackle to achieve its mission and goal. The marketing problems are identified below: The company’s advertising strategy is undiversified. The company only uses television and newspaper as two traditional advertising methods. Along with the growing world of digital online advertising tools are effective ways to target customers around the world. Therefore there are needs for Marketing Department to develop some online advertising strategies to promote their North America Europe and Oceania who desire to travel to China and other Asian destinations. The company’s mission is to take tourists from Western countries and take them to China. Furthermore the company provides meticulous services and strong logistical support to its customers worldwide. Sinorama offers a unique all-inclusive tour package in China the package covers all travel expenses including international airfare transportation fees in China five-star hotel food and beverage with the lowest price in the market. These unique packages make Sinorama competitive in the market. Along with the expansion of the company's international markets there are some problems within the company which includes the lack of knowledge of how to build an online reputation and how to use online advertising tools and social media to reach the target market. Therefore there are needs for the company to integrate the Internet marketing plan into the company’s long-term strategies. [...]
Order Description:
1) I've already complete the proposal, so please fully read the proposal (see attachments), and help me to fix grammar and writing errors. 2) After reading my proposal, please write one-page executive summary (single-space) (see attachment: Instruction) 3) Please also write a memo (see attachment: element for an effective memo) 4) Please complete it within 36 hours. Please see attachments for further assignment instructions, then let me know how do you think you can do it. Thanks!
