Astro All Asia Networks is a Malaysia's leading cross-media group with relevance existence in DTH (Direct-To-Home) Tv set services, commercial radio and Tv set programming. The group includes of seven different set ups which includes MEASAT Broadcasting Network Systems (MBNS) or also known as Astro Television set, Astro Entertainment Network (AEN), Airtime Management & Television set Development Sdn Bhd (AMP) radio sites, Tayangan Unggul Sdn Bhd (TUSB), Astro Shaw Sdn Bhd, Measat Magazines Sdn Bhd and Digital Five Sdn Bhd. Astro is owned by Binariang Sdn. Bhd. with 85% talk about and the rest of the 15% is held by Khazanah Berhad. In this study, we will need MBNS as the primary organizational where sports activities marketing is based on this framework. MBNS was set up in 1996 with 22 stations broadcasted on air.
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