The Confectioners' intensity of rivalry among existing companies is high even though the industry has partially differentiated products. That is due to many equally balanced competitors, slow growth in the mature market, high storage and fixed costs, and high exit barriers. All of these factors cause price wars, advertising battles, the emergence of new product lines and higher quality of products in the Confectioners industry.
The Bargaining Power of Buyer: LOW to MEDIUM
Although there are several large-volume buyers, such as Wal-Mart, who could bargain to lower the prices, thus reducing the industry's profits, there are other factors that can limit the bargaining power of buyers.
In this report, I will be using the sited case - The Queen v. Dudley and Stephens (1884) with reference to the relevant moral philosophies to anlayse what exactly are the possible options that individuals would decide when they are in the same situation as Dudley.
Four English sailors were caught at sea in a tiny lifeboat in the South Atlantic, over a thousand miles from land. They had only two cans of preserved turnips no fresh water. That they had been without food and water for several times. And lastly, Captain Thomas Dudley advised getting rid of Richard Parker so that they could prey on him. Dudley and Stephens ended up killing Parker, and ate him to endure. These were rescued four days later and visited trial. These were sentenced to death charges; however, their word was reduced to half a year imprisonment later.