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Business - Positioning, Coursework

There are five main factors that go into defining a brand position and you are asked to analyze each of these factors for a particular company. To do so, select a company and identify its brand position and brand vision. Then, you will break down its position and vision based on the following criteria. Brand attributes: What the brand delivers through features and benefits to consumers. Consumer expectations: What consumers expect to receive from the brand. Competitor attributes: What the other brands in the market offer through features and benefits to consumers. Price: This is an easily quantifiable factor. This should simply be the chosen brand's prices versus its competitors' prices. Consumer perceptions: The perceived quality and value of your brand in consumers' minds. For example, does your brand offer the cheap solution, the good-value-for-money solution, or the high-price tag solution? Create a thorough picture of the current market and how the brand you selected fits in the market to determine your brand's current position. You can do this assignment in a Word document or as a PowerPoint presentation. Prior to submitting, look at the Positioning Scoring Guide to ensure you have met all the criteria for this assignment
There are five main factors that go into defining a brand position and you are asked to analyze each of these factors for a particular company. To do so, select a company and identify its brand position and brand vision. Then, you will break down its position and vision based on the following criteria. Brand attributes: What the brand delivers through features and benefits to consumers.
Assignment ID
172216
Discipline
CREATED ON
30 April 2017
COMPLETED ON
2 May 2017
Price
$40
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