Market segmentation thought as a process of dividing market into distinct group of consumers who've common characteristics, needs or patterns to selecting a number of segment to focus on with a definite marketing blend. Different companies have their own skills to provide their target market better, which is why some company placing much effort and attention on specific segment. First, geographic segmentation is dividing the marketplace into different physical units. Fast-passed Malaysia has a good shape for the cookie industry. That is because coffee stands for cookie culture. Therefore, Malaysians can go through the coffee to learn more about the cookie culture. Oreo got chosen to give attention to psychographics, demographics lifestyle of consumer, which is why Oreo is usually the best choice.