With the development of technology at broadband, particularly in neuro-scientific electronic products, some companies have launched brilliant products which can be full of imagination and creativity. These products are exercising an invisible and formative influence on society. Among the products, the group of products from Apple Inc. (previously Apple Computer, Inc. ) may be a few of the most noticeable ones. Apple Inc. , whose products have attracted people's attention worldwide and have occupied considerable market share in global range, is one of the most successful international company currently. Based on the statistics from NPD group, in the term of premium personal computer, Mac, which is the name of some Apple's PC, earnings market share was 91 percent on June 2009. (Wilcox 2009).
Social Control Theory vs . Social Learning Theory Social learning theory suggest that through vicarious learning people learn from seeing others and based on the actual observe make the choice of whether to copy those activities to obtain ideal results or chose never to if the effects they discover are undesired. The explanations of both equally theories happen to be presented and a conclusion of how come social learning theory much more acceptable upon explaining the reason why people embark on delinquent behavior is presented. Social control theory proposes that through socialization and social learning individuals form parts to others and develop personal control as they do not need to fail others (Hirschi & Gottfredson, 1993). Interpersonal control theory purposes that there are the four elements that together determine the level of connection to culture; attachment through which an individual pertains how he or she feels about other..