Name: Professor: Course: Date: I’d Like to Teach the Word to Spell The article has two sets of authors. The first author is David Armstrong who is a former English Teacher and the second set of authors are Joy and Rich Robinson who are employees of the Coca-Cola Company. These two sets of writers have different goals. The first author Armstrong is concerned about the abuse of the English language by the Coca-Cola Company as portrayed by their new Dasani Slogan. The slogan reads “Treat yourself well. Everyday.” Armstrong’s’ purpose is to criticize Coca-Cola for the grammatical error in their slogan. The second set of correspondents Joy and Rich the purpose is to defend the choice of their words in their slogan. Armstrong’s Main concern is the use of the word “everyday.” He feels that Coca-Cola should have used the word “every day” instead because he felt that “the their differing interests. Armstrong wanted to protect the traditional literary rules of formal writing while Coca-Cola was interested in coming up with a slogan that would be catchy. As such it was necessary for them not to abide by the literary rules. As Joy claims after testing the company felt that the word “everyday” was more “impactful” than the word “every day.” Therefore if the company were to change its slogan then it would have been less “impactful ” and the company may not have achieved the targeted sales. Let’s face it the aim of any slogan is to have the most impact on the mind of the consumers. This is the reason to why both parties did not agree. Their interests were far apart and none of them were willing to compromise for the sake of the other. Clearly the strategies used by either party did not work. [...]
He is a very tough grader!!! He doesnt like it to be wordy, he likes it straight forward, he is not like other english teachers who wants beautiful complicated vocabs, he prefers it straightforward and polished. I attached the readings and the requirements, and the email he sent to me, and "focus, development, organization" is his rubrics. Pls follow the instructions and the handwriting on the paper in the pictures. Thank you!!!