My Favorite Brand is Dove
Document Type:Coursework
Subject Area:Marketing
It sells various products that are for enhancing and maintaining beauty. My favorite product of the brand is Dove Advanced antiperspirant. It is a product that protects the body for over forty-eight hours. The most important aspect of their marketing campaign is that they incorporate models who are unique in their bodies. They employ plus-size models, women with wrinkles and also those with wrinkles and spots. As compared to lush, they share many similar attributes like the nature of marketing. Lush can learn significantly from dove by increasing the number of products of its brands on an addition to centering their marketing campaign on the appearance and anxiety of their customers. They can also create a culture of inclusivity by being faithful to the needs of the customers.
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