Characteristics of Persuasion and Research Principle Name: University: Characteristics of Persuasion and Research Principle Keeping up with rapidly changing industry facets may be a challenge to most staff since they need to keep abreast with any transition. To ensure that the staff effectively meets demands of the business then there is need for further persuasion of higher levels of education. Numerous reasons why constant staff development is important to have been hailed and therefore the demand for change is unmatched. To begin with based on the principle of scarcity where people naturally crave for the rare unusual and exclusive things it is clear that furthering education may not be possible for all staff (Chaiken 1983). This can be attributed to different individuals’ desires and motivations. However using AIM enables the principle of authority to give the staff a clear direction in terms of where to turn to in case someone is faced with a problem. Trained staffs who have acquired further education may be promoted into new positions of authority and this helps cut down on fees which could be used for recruitment of new staff members. Well educated and trained staff are vital to the development and success of an organization.References Burn S. M. & Oskamp S. (1986). Increasing community recycling with persuasive communication and public commitment. Journal of Applied Social Psychology 16(1) 29-41. Chaiken S. & Eagly A. H. (1983). Communication modality as a determinant of persuasion: The role of communicator salience. Journal of personality and social psychology 45(2) 241. [...]
Write a 750- to 1,050-word paper using the AIM, characteristics of persuasion, and research principles covered in the learning activities to complete your assignment. Your immediate manager at work has just asked you to challenge the employees that report to you to earn a bachelor's degree to meet the demands of their current jobs. Using the principles learned in class, write a communication to the group that reports to you using; AIM, characteristics of persuasion, and research using both primary and secondary data. Format your paper consistent with APA guidelines. Include two cited references that support your persuasive communication.