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Concept Proposal & Concept Board

1. A concept proposal (NB. Developing a concept is the third stage of the linear new product development process 2. A concept board (to accompany the concept proposal). The Concept Proposal – Instructions Concept Proposal is based on Glastonbury festival, with a new proposed brand extension, for the following concept. The proposed new brand extension for Glastonbury. Selling records, cds, vinyl’s, tapes all from Glastonbury’s greatest festival headlines. Brand extension called Glastosales 1. Produce a word –processed concept proposal, up to 2,000 words, in report format (you do not need an executive summary). Use relevant headings and sub-headings. This must justify the proposed new branded article by referring to market factors and, especially, brand theory. The structure of the report must be logical. (There will be further guidance on Bb under Learning Materials regarding the structure.) 2. This must include a product description, using the terminology covered in Riezebos and Keller. 3. Apply relevant brand language, concepts and theory throughout the report to explain and justify your concept proposal. Note: relevant aspects of this have been covered in the Activity Journal tasks. There may be more. This is your opportunity to show initiative and to demonstrate how much you have learnt from the text-book on brand concepts and theory. Further, the report must not contain vague waffle. All claims must be supported by relevant market information, figures and data. 4. Apply the brand image transfer model. 5. Use the Harvard referencing method. Concept Board - Instructions To support your proposed branded article you should provide a Concept Board (picture board). The requirements for this are as follows: 1. The Concept Board should be A3 paper, which will be folded in half and attached to the back of the Activity Journal. 2. Depict (draw) the proposed new branded article, complete with appropriate packaging and brand name.
1. A concept proposal (NB. Developing a concept is the third stage of the linear new product development process 2. A concept board (to accompany the concept proposal). The Concept Proposal – Instructions Concept Proposal is based on Glastonbury festival, with a new proposed brand extension, for the following concept. The proposed new brand extension for Glastonbury.
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Assignment ID
16157
Discipline
Type
CREATED ON
March 4, 2016
COMPLETED ON
March 6, 2016
Price
$40
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Latest reviews for Skymogz
cherryBlosom0615
December 9, 2016
cherryBlosom0615
good work and fast
284475696132
December 7, 2016
284475696132
He is a brilliant writer
Sam AL
December 6, 2016
Sam AL
He is so good follow the instructions perfectly