Name Course Institution Date Marketing plan Goals 1. Get 10 000 followers on instagram 2. Create a fashion design company’s app 3. Company registration Getting 10 000 Followers on instagram Procedures 1. Go to play store on your mobile phone and download the Instagram app. 2. Signup for the fashion design company’s Instagram account 3. Complete your profile by including a cool business name as the username cool branded photo a short informative bio and a link to your website. 4. Research on how to navigate post comment and change settings on an instagram account. 5. Connect your account to a Facebook account. Joining these two powerful social media sites will boost your marketing and sales efforts so much. 6. Create an Instagram tab on your Facebook page to enable you to share your Instagram posts to your Facebook customers directly. 7. Use of hashtags in your updates – various formats for displaying multiple image collections in a single post • Has a very large population of the youth Weaknesses • Most of the instagram users are youths • Mostly based on image posting only • Limited customization for free Opportunities • Advertising the companies work has little to no financial cost up front • Selling opportunities to a focused group of fans • Credibility of work ethic established in regular work bring posted Threats • Having 10 000 followers doesn’t guarantee any financial or professional gain and could be a large waste of time resources of the company. Work cited Parra-López Eduardo et al. "Intentions to use social media in organizing and taking vacation trips." Computers in Human Behavior 27.2 (2011): 640-654. Salleh S. Noor Hazarina Hashima and J. Murphy. "Instagram marketing: a content analysis of top Malaysian restaurant brands." E-Review of Tourism Research 6 (2015): 1-5. [...]
1. Create a THOROUGH grid or outline addressing the following areas: • List three current goals for your artistic and/or career growth, ideally to be accomplished within the next year. • For each goal, list all of the steps, resources and help needed to reach it. For example, if meeting specific people or creating a professional network is one of your goals, what steps will you take to achieve that goal? If you wish to attain an internship for credit, what steps must be fulfilled? If you want to publish a children’s book, what steps must you take to realize that dream? • List your existing resources and/or achievements that support achieving each goal. For example, if a goal is to earn a starting salary of a certain level, what achievements can you cite to support that goal? If a goal is to get an interview with a certain company, who do you know who has worked there or can give you a referral? If a goal is to exhibit at a particular gallery or venue, do you know anyone who has shown there? • Calculate what financial resources will be required to achieve each step toward your goals. For example, if you will need to have art work professionally photographed, what will that cost? If you will attend an industry convention or join an organization associated with your industry, what will that cost? Don’t forget costs associated with mailing, copying, or even copyright registration. 2. Using your grid or outline of goals and a calendar, create a timeline for achieving each goal. Plot each step toward the goal, using one month time increments. For example, if one of your goals is to create and publish a children’s book, in the first month you might research publishers and their recent titles to determine length and popular concepts. In the second and third months, you might draft the story. In the fourth month, you might test your storyline by reading your draft to a focus group of children to gauge reaction. In the fifth month, you might revise the story, and in ensuing months, you again might research publishers and their submission guidelines.