The report reveals a brief intro of the Subway sandwich string and concentrates mainly on its marketing strategies and targets. For that it presents an evaluation of its inside and external conditions plus a detailed SWOT research for the business. This consists of an insight into the target market of the company along with the promotion and rates strategies followed by the company so far in order to generate value for its customers. The record ends with a concise affirmation of marketing aims for Subway that it needs to follow in order to achieve its goals. Subway, the world's number 1 1 sub-marine sandwich franchise of 2011, was began by Fred DeLuca in 1965 to make money for being in a position to pay his medical college's tuition fee. Fred borrowed $1000 from Dr.