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Annotated Biblography (Example)

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Professor’s name Student’s name Course Date of submission Annotated Bibliography The topic for which the literature is collected to elaborate is what the consumers believe more between the company advertising and online reviews. To analyze the topic the following is the annotated bibliography of the articles that will be used: Fruth A & Neacșu M 2014 'Online Consumer Reviews as Marketing Instrument' Knowledge Horizons / Orizonturi Ale Cunoasterii 6 3 pp. 128-131 This article elaborates the trends in the forms of product promotion from the past in which the process has changed from the word of mouth to online platforms. The paper states that the word of mouth was usually a correct barometer to assess how the customers are accepting the products and services. There is also an elaboration of how the company the company adverts only after getting the reviews from online consumers. Lee J Park D & Han I 2011 'The different effects of online consumer reviews on consumers' purchase intentions depending on trust in online shopping malls. An advertising perspective' Internet Research 21 2 pp. 187-206 The paper provides a research on the reactions of the consumers to online reviews made by the previous consumers of the product and the degree to which such information influences their choices. The paper is relevant to the topic as it focusses on the form of advertisement and consumer reviews that have greatly taken over the product promotion in recent years. The research findings are clearly elaborated and recommendations are made on how the consumers can make such information from online sources to be more useful. [...]

Order Description:

referencing should be harvard(Angila) style and please follow the instructions given in the assignment

Subject Area: Communications

Document Type: Term paper

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $25

Words 550

Pages 2

Completed in 2 days

Expert ProfVidel

Client Review

very good writer and delivers on time.

Positive
04.22.2017

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