Research and analyze a company or brand’s use of social media
RESEARCH PROJECT: Research and analyze a company or brand’s use of social media. Craft a polished report that demonstrates your ability to understand a business’ use of social media for the following purposes: raise awareness, influence desire, encourage trial, facilitate purchase, and create loyalty. Pick one of the following companies or brands: Jet Blue, Samuel Adams, Sephora, Tiffany’s, Carl’s Junior, McDonalds, Prada, American Express, Absolut, Dove, Jell-O, Southwest Airlines, Chipotle, Whole Foods, Audi, The NFL, any sports team, Fiat, Domino’s Pizza, Urban Outfitters, Red Bull, Coca-Cola, Skittles, Converse, Dunkin Donuts, MAC, Burberry, any cosmetic brand, Ikea, Chobani, Lowe’s, Sony, Starbucks, Barnes & Noble, Budweiser, Nike, Wendys, Old Spice Analyze the use of the following social media tools: Facebook, Twitter, Instagram, Pinterest, You Tube, et al. For the paper: Introduce the company and what it is that they do and why social media is important to their business. Summarize the company’s history with social media and current use of social media. Can you identify who manages social media for the business (marketing department, outside social media advertising firm etc.) Are they using the different tools like Twitter, Instagram, Pinterest, etc in ways that are unique or duplicative? How are they leveraging each tool for best effect/impression. Provide examples of how they use social media. All of your work should be adequately cited. Discuss any ethical concerns you might find about how and why they use social media? Make use of the ethical framework discussed earlier in the semester to help you make your case. Paper should be 4-5 pages.