Rhetorical Analysis for Teenage Pregnancy ad

In our context, the ad “Did you know nearly 750,000 teenage girls will become pregnant this year” from thecanduiesfoundation. org targets teenagers by informing them the issue of teenage pregnancy. The goal of the ad is to provide statistics of the number of youths getting pregnant each year. Think about the number of youths engaging in premarital sex. Have you ever asked yourself the number of teenagers that get pregnant each year? Did you know that youths should be changing the world instead of changing diapers? According to the selected ad, 750,000 teenagers get pregnant year. Since many teenagers feel they can be among this number, Candie’s is trying to tell them that it happens often. The Candie’s Foundation’s website has a reputation for its efforts in educating teens about pregnancies.

The foundation has hosted several other adverts featuring celebrities like Carly Rae Jepsen and Fergie. The color of the ad is outstanding because it is black and white matching with the pink colors. The image is attractive because it uses a young, sexy, and beautiful woman. As stated, 750,000 is a huge number that should convince teenagers to avoid premarital sex and concentrate on their studies. What makes the ad more appealing is the manner in which it presents the message to create logical appeal. In this case, the ad uses rhetorical question to present the intended message to the target audience. The intended message is to create awareness on the number of teenagers that get pregnant each year. To present this message to the audience the ad uses a question.

The message “Did you know nearly 750,000 teenage girls will become pregnant this year” in the ad serves as a warning to the youth. The given figure is scaring and screams out to the teens to wake up and know that they can be among those getting pregnant in their tender age if they are not conscious. The ad also uses ethos by stating that “Don’t be static!” This statement serves as a warning to the youth. It requires those teenagers already in sexual relationships to think about it and change. If they do not change then they will be among those getting pregnant. The ad uses ethos and pathos appeals to ensure the message being communicated appeals to the whole teenager’s heart, mind, and conscience.