Constitutive Approach to Organizational Communication

However, she also notes that the organizational goes beyond interaction patterns in an organization (272), the constitutive approach may extend beyond what people do and write to non-human factors, which can contain textual forms in an organization such as protocols. Constitutive approach scholars go beyond human interactions; they extend organizational communication to what non-humans do. Basically, it is a paradigm shift in “discourse” or organizational communication in which the organizational communication is formed (84). In regard to constitutive approach, this paper will focus on the flow of communication within an organization and is really premised on organizational identity and how an organization can position itself in maintaining relationships among employees and flow of communication from the top to bottom. The way an organization such as Apple Inc.