ual and non-instinctive approach to communicating ideas, emotions and desires by means of a system of voluntarily produced symbols is defined as language (Sapir, Dialect, P. 7). Therefore, every terms itself provides attentive learners with a wide knowledge of the primary function, social aspect as well as the top attribute which is the machine of symbols comprising different levels from audio systems to interpretation, such as phonology, morphology, syntax and semantics. Only the unity of the four systems can develop what is so-called terminology.
Keywords: nike consumer attitude, ramifications of brands, company consumer relationship
The aim of the article attempts to handle the theoretical research and review the final results of the partnership of consumer attitude and brand as well as proves the relationship empirically, and also applying the exemplory case of Nike athletics brand to illustrate how behavior.
Consumers always face challenges while looking to clarify logically why some brands suggest strong negative emotions or why they are really more attractive to one brand rather than another (Mothersbaugh and Hawkins, 2007). Empirical studies show that definite thoughts towards services or goods are normal to customers and the price tag on a good as well as functional advantages is not the one reasons for selecting the product.