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This work will be to develop a 1 page executive summary that can be used without the business plan being complete. This is a relatively novel concept and we are trying to determine if a useful approach can be developed. Therefore, we will be more concerned with format and content than in breadth and accuracy. There are two key issues to consider in this approach. First is developing a one-page content which will capture the interest of the reader, and, second is developing a one-page exec summary without having a completed business plan. In all cases, students will need to have at least a portion of a pre-existing business plan - theirs or someone elses, or have a major portion of a business plan completed or at least understood. For example, the marketing plan could be 80% complete in terms of size and competition but incomplete with respect to penetration or capture approach. The financial plan could be 75% complete with respect to sales and profits, but incomplete regarding needed financing. None of the business plan narrative or write-up would be needed. However, the fundamental research and analysis effort would need to have been done. We are looking for students to innovate and research how something like this could be accomplished. To get started quickly, a student can find notes on the Executive Summary content included in Chapter 5, starting on p. 115 of the text. Then the student will either locate an existing plan or develop key components of a new plan to provide the information required for the executive summary. It will be key to know what existing information might exist about this approach to an executive summary or other innovative approaches.
This Document should be a brief statement of your progress to date on the one-page executive summary. Please address the following topics as you compile a brief report.
1. Describe the business idea or concept you are considering with a little detail about the product or service to be offered. (i.e. key aspects of the business plan)
2. Address the status of the business plan being utilized for the research
3. Address your specific status with respect to the one-page exec summary.
4. What content goes into the single page?
5. How should content be arranged to get attention from investors?
6. What are the major deficiencies?
7. Address any other issues you may be having.
8.What does your project schedule look like for the remainder of the semester.
The final report should include a one-page executive summary with narrative and references included to the extent possible and necessary
This work will be to develop a 1 page executive summary that can be used without the business plan being complete. This is a relatively novel concept and we are trying to determine if a useful approach can be developed. Therefore, we will be more concerned with format and content than in breadth and accuracy. There are two key issues to consider in this approach.