Studybay uses cookies to ensure that we give you the best experience on our website. By continuing to use Studybay you accept our use of cookies view more on our Cookie Policy
How can I earn money with StudyBay Top writers
Order Assignment
This order has already been completed on Studybay
On Studybay you can order your academic assignment from one of our 45000 professional writers. Hire your writer directly, without overpaying for agencies and affiliates! Check price for your assignment
15 bids submitted. Essay Example.

Kmart "Big Gas Savings" ad

Please answer the 3 questions in the assignment instructions based on the YouTube video provided. Introduction In this Module you will learn how companies use the the promotional mix or Integrated Marketing Communication (IMC) to communicate customer value. You will explore four of five the major marketing communication mix elements-advertising, public relations, personal selling, sales promotion and direct marketing. Modern marketing calls for more then just creating customer value by developing a good product, pricing it attractively, and making it available to target customers. Companies also must clearly and persuasively communicate that value to current and prospective customers. To do this, they must blend five communication mix tools , guided by a well-designed and implemented IMC strategy. The Assignment After Reading Chapter Twelve: Engaging Consumers and Communication Customer Value: Advertising and Public Relations and viewing the Powerpoint Presentation for Chapter Twelve in Powerpoint Slides. Your Assignment for Chapter Twelve is to watch the both (2) Kmart Videos in MyMarketing Lab. Then go to p. 397 in your textbook. Read the introduction and then answer questions 12-15, 12-16, and 12-17 p. 397 of your Textbook. Send your responses to the Assignment Manager Link below. Any changes in assignments will be posted under Announcements, so please check regularly. https://www.youtube.com/watch?v=puSLdq4QqGI 12-15. What is the advertising message in the Kmart "Big Gas Savings" ad? 12-16. Why did Kmart choose to air this video on YouTube? 12-17. Is this Kmart ad effective? Explain.
Please answer the 3 questions in the assignment instructions based on the YouTube video provided. Introduction In this Module you will learn how companies use the the promotional mix or Integrated Marketing Communication (IMC) to communicate customer value.
Assignment ID
153185
Discipline
CREATED ON
7 April 2017
COMPLETED ON
9 April 2017
Price
$40
This order has already been completed on Studybay
On Studybay you can order your academic assignment from one of our 45000 professional writers. Hire your writer directly, without overpaying for agencies and affiliates!
Check price for your Coursework
Marketing plan
Coursework, Marketing
Price 40 $
Marketing report
Coursework, Marketing
Price 40 $
Promtional video review swot analysis
Coursework, Marketing
Price 40 $
Metrics analysis
Coursework, Marketing
Price 40 $
Project
Coursework, Marketing
Price 40 $
Management
Coursework, Marketing
Price 40 $
Product planning
Coursework, Marketing
Price 40 $
Strategy and positioning analysis
Coursework, Marketing
Price 40 $
Strategy and positioning anyalysis
Coursework, Marketing
Price 40 $
3 page paper single spaced
Coursework, Marketing
Price 40 $
Course project
Coursework, Marketing
Price 40 $
Studybay assignment progress timeline
Studybay is a freelance platform where you can order a Kmart "Big Gas Savings" ad paper, written from scratch by professors and tutors.
7 April 2017
User posted an order for Marketing
7 April 2017
15 writers responded and offered to do the job for a price between $65 and $70
7 April 2017
User contacted writer
7 April 2017
User hired writer
9 April 2017
Writer completed order Kmart "Big Gas Savings" ad for 2 days, meeting the deadline
9 April 2017
User accepted the job right away and completed the payment
9 April 2017
User left a positive review
Creating Items and Response Scales
Psychology The major issues in creating items and response scales are to look for the types of study scales to utilize. The primary function of the...
Self Education and Self Development
Education Keywords: pedler burgoyne and boydell, essay on do it yourself education INTRODUCTION This project will examine this is of self evaluation,...
Concept And Definition Of Job Examination Business Essay
Business Job analysis identifies the process of examining employment to identify different components of it and circumstances in which it is to be...
The Noble Savage Oroonoko English Literature Essay
English Literature In Oroonoko by Aphra Behn, the narrator uses the word commendable savage when she actually is describing the natives. Regarding to her...
Other assignments in this discipline
Business models
Essay, Marketing
Price 30 $.
Marketing
Essay, Marketing
Price 30 $.
Marketing
Essay, Marketing
Price 30 $.
Marketing-group assignment
Coursework, Marketing
Price 40 $.
Service industry marketing
Reports, Marketing
Price 30 $.
Marketing startegy
Coursework, Marketing
Price 40 $.
International and global marketing
Reports, Marketing
Price 30 $.
Case study
Case Study, Marketing
Price 40 $.
Personal reflections/syntheses
Essay, Marketing
Price 30 $.
Communication section
Business Plan, Marketing
Price 100 $.
Fast-food discount wars
Coursework, Marketing
Price 40 $.

Reviews about the work performed

4.9
quality
rating
3
reviews