The reason for this project is to investigate and review the marketing case in Malaysia, specifically, a Malaysian company must be chosen and our choice of company is Mamee Twin Decker Berhad. Various aspect of study under the subject matter has been considered. This consists of the mark marketing mix factors which is the product, pricing, advertising and circulation decision. Marketplace analysis is also included. In order to analyze the internal and external problem facing the company, we have done a SWOT research (strength, weakness, opportunity and threat)That is to highlight and raise several problem or concern facing the business locally or internationally. Market research on comsumer tendencies and compettion are also carried out through a review questionnaires and the conclusion or statement of the synopsis are also done.
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