Name Instructor Course Date Macy’s Department Store Question 1 The private and national labels which are chosen in Macy’s Department Store are International Concepts I.N.C and COACH. COACH I.N.C. is an international luxury fashion dealer which is scheduled on NYSE as S&P 500 module. The style giant was formed in the year 1941; which was a small workshop initially and it was specialized in manufacturing leather goods for men. With time the manufacturing of avariety of goods and location of many stores grew because of the inventive processing of leather method which assisted the business to manufacture durable and fashionable leather clothing. Macy’s is the first Omni-network trader which COACH performs jobs with just after changing the ownership in the year 1985. Currently COACH has over 1 000 stores which are located in different parts of the world. Internal Concepts I.N.C is owned by Macy’s which is a private prove that leather products are not exclusive Italian. After COACH had joined Macy’s after changing the ownership the label was considerably smaller than the current international giant. It shows the power of recognizing thebrand. Additionally it is significant to note that the business has a long history which can be discussed and success of the business took very many years for it to be accomplished. Private labels are being supported by large capital support from their mothers which allow accelerated growth. Any success which is achieved by International Concepts owes a lot from the assistance of Macy’s which include brand recognition. Private labels tend to borrow status from their mothers unlike national brands which stand alone. Works cited ADDIN Mendeley Bibliography CSL_BIBLIOGRAPHY Macy’s. “Spring Fashion: Shop Spring Fashion at Macy’s.” N.p. 2017. Web. 5 Apr. 2017. Macy’s Inc. “Private Brands - Macy’s Inc.” N.p. 2017. Web. 5 Apr. 2017. [...]
MUST BE COMPLETED IN ABOUT 6-7 hours. NO EXCEPTIONS. ANSWER ALL PARTS OF THE QUESTIONS. MUST BE IN MLA STYLE In this assignment, you will be comparing National Brands and Private Label (store, proprietary) brands. 1. Identify a National Brand and a Private Label brand carried by Macy's. 2. Compare the two competing products/collections along the following dimensions: * Fashion trends: Similar? Different? How? * Sizing specs and standards * Fabrications, Materials: Same? Different? Explain * Country of origin: Where are the two products manufactured? * Pricing: Compare – which is higher? Which do you think represents greater profit potential? Include pricing for both ‘regular’ and ‘promotional’ efforts. 3. Discuss the idea of National vs. Private Label products of an Associate. List the Associate’s job function. Is there any identifiable difference between the target customer for the National Brand and the target customer for the Private Label brand? Explain. 4. Discuss the overall pros and cons of National Brands vs. Private Label brands and how these distinctions impact Macy's overall strategy.