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An Introduction to Marketing

Individually produce a marketing leaflet on successful marketing (1000 words) (LO1-L03) You are a graduate trainee working for Coventry Council who are keen to promote business in Coventry and have been given the task of preparing a leaflet to be used for a training session to demonstrate to businesses in Coventry aspects of successful marketing and its potential and importance to any organisation. The leaflet should describe how marketing techniques could be used in the marketing of products or services whilst also illustrating the limitations and constraints of marketing. The leaflet should also assess how various organisations can use marketing research to contribute to the development of their marketing plans The leaflet should be clearly produced and contain a range of suitable industry examples. All materials should be suitably referenced. A reference list should be submitted seperatly but all in text citations should be Harvard Style throughout.   Module Learning Outcomes 1. Describe how marketing techniques are used in the marketing of products in a range of organisations  2. Illustrate the limitations and constraints of marketing  3. Assess how a selected organisation uses marketing research to contribute to the development of its marketing plans  4. Describe the use of marketing research for marketing planning 5. Recognise how and why groups of customers are targeted for selected products 6. Develop a coherent marketing mix for a new product or service Requirement 1. Describe how marketing techniques are used in the marketing of products in a range of organisations (LO1) 2. Illustrate the limitations and constraints of marketing (LO2) 3. Assess how a selected organisation uses marketing research to contribute to the development of its marketing plans (LO3) Guidance notes and considerations In all cases the leaflet should be presented and written in a professional manner using appropriate industry terminology. It should illustrate relevant aspects of marketing theory and accepted practices, and demonstrate thoughtful analysis and evidence of key issues. Marks will be lost if the leaflet is poorly presented, structured or written. You will reference all sources. Your word count will include all quotes or citations. There is a 10% allowance on the word count.
Individually produce a marketing leaflet on successful marketing (1000 words) (LO1-L03) You are a graduate trainee working for Coventry Council who are keen to promote business in Coventry and have been given the task of preparing a leaflet to be used for a training session to demonstrate to businesses in Coventry aspects of successful marketing and its potential and importance to any
Assignment ID
145666
Discipline
CREATED ON
28 March 2017
COMPLETED ON
30 March 2017
Price
$40
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