Corporate Social Responsibility essay

Porter & Kramer, (2006) writes, to paraphrase, that “corporate social responsibility has arisen as an inescapable precedence for commercial and or corporate leaders in all the nations. ” This review aims to review to discuss the concept, the Corporate Social Responsibility, give its examples in hotels, the negatives of hotels not engaging in it, and hence the benefits of CSR on the entire hotel industry (Font, et al. Porter & Kramer (2006) postulate that “Often, nevertheless, the efforts of Corporate Social Responsibility are counterproductive, for two rationales. In the first place, they colliery companies against the society, when in realism and authenticity, the two depend on each other. Secondly, they encourage businesses to embrace Corporate Social Responsibility in universal ways rather than using means which are suitable according to their own strategies.

They have always focused on innovation and evolved continuously something which has enabled them to be better and outdoes their competitors (Kistner, et al. xx). Disney Cruise Line attracts all ages family travelers, which means if you're a child, adult, or even a senior citizen, you can have fun in all of Disney's products. Disney Cruise Line itinerary usually range from 4 to 14 nights or over depending on how long the customer want to stay on the ship and vary in different port and destination. People usually curious about what do Disney Cruise Line provide to the customer during their stay on the ship, and the answer to that is everything they can imagine of doing. However, when the clients come, they are informed that the swimming pool is under maintenance.

Customers feel like they didn’t make use of feel the value of what they paid for (Lieberman 25). This creates a bad image for the company since customers tend to lose trust in their services and as a result, they incur hugely loses compared to Disney cruise line which always ensures that they deliver on what the clients paid for. This is a clear indication that corporate social responsibility is key in any business in order to build a good relationship between the service providers and the customers so as to increase profits. Conclusion Disney has the best customer service skill that makes every customer feel appreciated and at home. , et al. "Corporate social responsibility in the cruise sector. " Cruise ship tourism, pp.