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IT 9 (Example)

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E-commerce in the Retail Business Student name University Billions of people around the globe are increasingly becoming computer literate. Over the past 3 decades the internet has tremendously grown with numerous changes in design. At the moment content developers can easily integrate videos words and pop-up advertisements on their web pages. From the changes in design new services such social media and e-commerce have been developed whereby businesses can easily and quickly leverage the mass market and establish online shops. Additionally developments such as Big Data have eased the process of matching the right customers to the right products. This paper will focus on the retail sector. The industry has been perhaps the biggest beneficiary of the internet. At the moment most American chain boxes like Wal-Mart Sears and JCPenney are slowly closing down physical stores and focusing on online shopping. Due to the convenience that e-commerce brings such Wal-Mart sells directly to its consumers through “pick-up stores”. Similar to Amazon Souq delivers purchases right to the doorsteps of customers. Future of online retail shops The retail landscape is transforming and the future of online retailing remains bright. Judging from the number of physical stores being closed down it is clear that the peak of online retailing has not been realized yet (Zaczkiewicz 2016). In 2016 alone total e-commerce sales grossed US$394.9 billion which represents a 15% increase from the previous year. While e-commerce accounted for 7.3% of the cumulative sales in 2015 e-commerce sales went up 0.8% in 2016 to close at 8.1%. As such online retailing is expected to significantly improve in the coming years (Quarterly E-Commerce Retail Sales 2017). References Quarterly E-Commerce Retail Sales. (2017) (1st ed.). Washington. Retrieved from A. (2016). Amazon Wal-Mart Lead Top 25 E-commerce Retail List. WWD. Retrieved 7 April 2017 from [...]

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The objective of this assignment is for you to increase your knowledge about how businesses are leveraging the internet to conduct business. Because you will be using public websites to do your research, the focus will be on marketing, sales, and customer service transactions with end-consumers (B2C). Choose an industry of interest in which several companies have developed online e-business strategies with public B2C sites. This industry might include traditional companies operating as bricks-and-clicks firms, as well as companies. Review several websites for companies in this industry, and then select 3-4 companies that you think will provide an interesting comparison on how companies are leveraging the internet today. Include at least one company that is based in the Middle East. (Hint: you might want to include one company with a website that you think is significantly inferior to at least one other company’s site). Analyze each of the websites in terms of the overall “look and feel” of the site from the perspective of the targeted consumer, as well as how well each site has addressed the “7 Cs” in the model developed by Rayport and Jaworski (as described at the end of Chapter 7 in the textbook). Write up your findings, including the following: Introduce the chosen industry and the selected websites. Explain why you selected this industry and these particular companies, including a URL for each site. Describe and compare the ways that these companies’ websites address the “7 Cs” and any other characteristics you wish to emphasize. For example: How easy was it to identify the content or services available? How easy was it to navigate between pages? Did the site download easily? Was the use of graphics and animation appropriate for the target audience? Were the linking capabilities of the Web exploited? Was there as sense of “community”? Was a privacy policy available and easy to find? Based on your analysis, provide some recommendations for the company whose website you considered to be the weakest. Be sure your ideas are appropriate for the industry you selected, and take into account whether companies in this industry traditionally have sold directly to end-consumers or not, and through which channels (e.g., catalog, physical store, or via a distributor). Use outside resources to provide current statistics and forecasts for the industry you selected, as well as any information about B2B applications that the companies may be using. Be sure to provide full citations to all third-party sources, including a “last date accessed” for all references to a URL. The Saudi Digital Library is an excellent site to find outside resources.

Subject Area: Information Technology

Document Type: Reports

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $15

Words 550

Pages 2

Completed in 15 days

Expert Mwandishi001

Client Review

great one


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