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International Business - Foreign Markets Entry Decision for a Singaporean Firm (Example)

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Case Study: Foreign Market Entry Recommendation for a Singaporean Firm Name Institution The first approach; to license a Pakistani firm to manufacture and market the computer system in Pakistani and elsewhere has its advantages and disadvantages. Licensing involves permitting another firm in Pakistan to use the manufacturing processing technology and trademark of the CAD system design. This means that your company will entrust its new technology to a foreign company which might have malicious intentions. For instance Coca-Cola has licensed United Bottlers in Zimbabwe to make the soft drink. This approach involves little expenses and involvement of the parent company in the market affairs of the other company. The only responsibility that the patent holder has is signing the agreement and coming up with the implementation of the policies (Soderman & Sten 2006). In this case your company will give the partner company rights over their technology which might to find the most suitable agents or partners. The risks of setting up the company in Pakistan are also reduced since exports can be cut off at any time depending on the market situation. Limitation: when indirect exportation is used the agents involved might dictate the price of the CAD system design to the clients since they are given the marketing role. Although transportation and direct marketing costs will be incurred it's cheaper and better to use this approach since your company will protect its patent rights and have direct access to market information so that you can decide whether or not to establish the company in Pakistan in future References Johansson J. K. (2009). Global marketing: Foreign entry local marketing & global management. Boston: McGraw-Hill Irwin..Root F. R. (1982). Foreign market entry strategies. New York: Amacom.Soderman S. (2006). Emerging multiplicity: Integration and responsiveness in Asian business development. Basingstoke [England: Palgrave Macmillan [...]

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Read the following case study and answer to the following questions. It is important for you to read the assigned chapters for the module carefully before attempting to answer the assignment. The learning from reading the text must be reflected in your answers. Grading criteria for case studies are listed under "course information." Case Study # 4: Foreign Markets Entry Decision for a Singaporean Firm While traveling to Singapore on a vacation, you meet Ms. Jenny Chang, an Asian business executive, in the plane. She is happy to learn that you are the international business development consultant for a multinational company. She becomes interested in your expertise and asks you to work as her company's consultant for a project involving new business development in Pakistan. Her company has just invented a revolutionary new CAD system for designing and weaving wool carpets that can improve the design and manufacturing productivity significantly. Several patents protect the unique design of this technological system. The CEO has asked you to formulate a recommendation for how to expand into Pakistan. Your choices are (i) to export to Pakistan from the manufacturing plant in Singapore, (ii) to license a Pakistani firm to manufacture and market the computer system in Pakistan and elsewhere, and (iii) to set up a wholly owned subsidiary in Pakistan. Select the best of the three choices for Ms. Chang. Support your recommendation by first evaluating the pros and cons of each alternative for Chang's company. Please note that the product is a revolutionary new CAD system for designing and weaving wool carpets, NOT wool carpet industry ( textile industry). This assignment is analytical in nature. You are expected to demonstrate your ability to convert your theoretical understanding of the modes of international business entry into practical applications. Therefore, I would hope that you will relate all of your answers to the situation in the case or the scene presented and not provide generic text book answers. Some factors that must be kept in mind to analyze the situation and make your recommendations look practical to your client. As a consultant, you can make some assumptions about the different aspects, such as: 1. What is the nature of the product: brand new high technology consisting of a computerized CAD system. The CAD system that this company wants to promote in Pakistan consists of two major parts: the hardware which is a sophisticated weaving machine, and the software that designs the carpets and runs the weaving machine. How important is it to protect patents and the technology from being copied illegally? How important is the firm's intellectual property? How do transportation costs affect your decision? 2. Where is it being manufactured now: Singapore. What is the level of manufacturing sophistication in this country when compared with the target country? 3. What is the nature of the target market: What are the relative business barriers in the two countries? Demand? Economic development? Legal system for resolving disputes? Patent protection laws or enforcement of the law? Availability of skilled engineers and workers? Availability of suitable agents or partners? The consideration of the above factors will allow you to produce an excellent report for Ms. Chang. Instructions: Prepare your responses in no more than 4 type written pages 4 type written pages (in APA Format). There is no need to write too much. Try to stick to the points.

Subject Area: Business

Document Type: Paraphrasing

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