According to Kapferer's model, the brand individuality prism for Nike jogging shoes has six measurements which are physique, relationship, representation, personality, culture and self-image. First, physique is the physical aspects and the key reason for the brand; tell consumers what the product is, what the merchandise actually will and what the product carries value in the eye of customers (Krishnamurthi 2007). The entire body of Nike running shoes is "sport- jogging" because that is exactly what the jogging shoes being made for. It offers all the tangible things of Nike running shoes including Nike jogging shoes feature, look, color, design and quality which these add prices to buyers as it wears for operating.
The second aspect is relationship.
Chapter 1 Refurbishment vs redevelopment
Malaysia property market has experienced a drastic change in 2008. The house market shifted from a growth at the end of 2007 to uncertainties scheduled to increasing building cost. Finally, the house market relocated into a comparatively peaceful market towards the end of 2008. With all the current banks wanting to tighten their loan conditions, obtaining lending options for development of all types of commercial building have been difficult within the last three years.
Yet, study implies that there continues to be a high demand for space in office building in area like Kuala Lumpur. Every once in awhile, there are several advancements of new office structures in Klang Valley area. From the analysis done by JPPH, there is an increase of around 10 million square metres of new office space throughout Kuala Lumpur.
<p>Studying is not only a hard endeavor, but it is also time-consuming. And in this life, having extra time is a privilege not everyone can afford. </p>