International market positioning regarding vegan food supplements

The products are vegan, made in germany and bio certified food supplements like (see attached file (it is in german, but all products can be seen) The businessplan needs to have a very good market research and analysis as well as a good strategy in regard to these facts. The bibliography looks as follow: 1. Market 1.1. Customer segments and geographic markets 1.2. Own market position 1.3. Target markets 1.4. Market opportunities and risks 2. Competition 2.1. Competition and substitution products 2.2. Main competitors 2.3. Competitive advantages and disadvantages 2.4. Strategies 2.4.1. Possible strategies of competitors 2.4.2. Own strategy