Also the next Hallyu, "Korean wave, " has just started in Japan. Some of the most popular Korean gal bands, such as "Girls' Era" and "Kara, " have entered japan entertainment market and are extending the first Hallyu, that was mainly directed at middle older Japanese women, to teens and twenties. These Korean superstars are popularizing Korean culture and the Korean nationwide brand image. The E-Land Group, the parent company of SPAO, is broadening itself in the Asian fashion sector. Presently, seventeen brands under E-Land Group, such as "Teenie Weenie, " are functioning in China, with sales nearing one trillion Korean won. The group will enter in the Indian market soon, but currently hasn't entered the Japanese one yet, even though Japan is one of the greatest economies in the world.