Virgin Atlantic, the UK's second major long haul flight, works a fleet of 38 airplane to 30 areas in Africa, Asia, Midsection East, Indian Sea, THE UNITED STATES, the Caribbean and Australia. In a very deal which was finalized in 2000, Branson sold 49% stake of Virgin Atlantic to Singapore Airlines for £600. 25 million to form a unique global collaboration. Richard Branson is still the controlling authority as he keeps 51% stake in the air travel.
This essay analyses the principle internal and exterior factors that donate to the success of the company as well as give a critical diagnosis on the potency of the strategies hired. It further talks about several strategic options that exist to the Virgin group for the next five years with regards to appropriate academics models and concepts.
(Source: http://www. virgin-atlantic.
For my course I have come up with a tactical plan or business plan of any hotel business. I have been asked to choose a travel and tourism group and discuss about its position in travel industry, doing its marketing research and report and its sustainability and corporate communal responsibility. So in this record I will make an effort to focus n the procedure and the management issues in tourism from an professional perspective. For my product, I've chosen to use an already existing brand name in hotel and tourism industry Radisson Blue, previously Radisson SAS, is the brand name for Radisson Hotels outside the USA, including those in Europe, Africa, and Asia. This survey is divided in four areas just as first section Radisson Blu hotels position in the tourism industry is examined and centers is given on the stakeholders and macro environmental issues.