Fuzy This doc summarizes the task of Theodore Levitt in his work released in The Harvard Business Review titled "Marketing Myopia. " Levitt's work details the reason why growth companies are actually not really that at all, and how businesses fail worldwide in regards to promoting. In addition , the document can correlate Levitt's work in 1960 to modern-day marketing. Keyword: Theodore Levitt, marketing myopia, contemporary promoting A Summary of Marketing Myopia Marketing Myopia by simply Theodore Levitt was posted by Harvard Business Review in the summer of 1960.In respect to Levitt (1960), almost all industries happen to be growth companies and the inability of industries is not really because of promoting saturation, yet because of supervision. Levitt uses the essential oil industry, auto industry, transportation industry, and electronics industry to support that notion. In addition , Levitt particulars..
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