The aim of this project survey is to critically analyse the tactical issues being faced by a business. The organization chosen for this task is the business Starbucks, which will be analysed using relevant ideas assessed in the component using appropriate theory and models. The analysis will include analysis of the external and interior factors and also the competitive causes influencing the business Starbucks. This can be accomplished by the use of PESTEL analysis and the PORTER 5 Makes model. A mixed evaluation would be carried out by undertaking a SWOT evaluation for the organization. The project record would also include analysis of the Starbucks Corp using the ANSOFF Matrix and the BCG Matrix to suggest the tactical choices the company needs to make to counter the proper issues specified by this record.