In global terms, performance management serves as a a process which allows a global company or multinational venture (MNE) to evaluate and constantly improve individual and corporate and business performance in relation to pre-set goals and targets. Furthermore, performance appraisals are considered to be always a key human resource management (HRM) activity of performance management and can affect the execution of business strategy in a company. According to Milliman et al. (2002, p. 106) the goal of performance appraisals is to 'identify specific advantages and weaknesses, evaluate training needs, plan future development, and provide motivation through providing as a basis for prize and career responses'.
Keywords: organizational behaviour starbucks, starbucks culture
Starbucks is the most significant coffee chain on the globe. Right from the start, Starbucks set out to be a different kind of company. One which not only celebrated espresso and the rich traditions, but that also helped bring a sense of interconnection. Their quest is to inspire and nurture the human being spirit - one individual, one cup, and one area at a time (Kembell, 2002).
Starbucks as a brand attempts to provide their customers with not only exotic tasting caffeine but with a distinctive atmosphere which invites people to come and relax and enjoy their caffeine experience. It really is this unique quality of service that the brand 'Starbucks' is well known throughout the world for and this is what places them aside from their myriad quantity of competitors round the world (Kembell, 2002).