Aim of project
The goal of this article is to analyse and measure the competitive strategy that Easyjet have utilised in order to develop their current competitive position in the low price no frills flight market.
Definitions of competitive strategy
Explain Porters generic strategy
Analyse the competitive strategy of Easyjet
Evaluate the competitive strategy of Easyjet
Recommendation for the future of Easyjet
Porters common strategy
Investigate the strategy clock
Find out edge and disadvantages by making a SWOT examination of Easy Jet
Theories on Easyjet competitive strategy
Various Suggestion for Easyjet's future
Where the info was found?
The objective of the report is to critically analyse the logistic functions in the recently opened food outlets of TESCO, UK's most significant multiple shop in Central European countries, Thailand and the more recent "Fresh and Easy store" in United States of America as contrary to the more developed logistic operations in the UK.
For the purpose of creating a critical analysis, we've first analyzed the procedures of TESCO in United Kingdom starting with the original supply chain businesses and then a gradual advancement of a powerful and efficient resource chain. Next we evaluated the operation strategies adopted to keep up and control the international businesses and the issues confronted by Tesco to keep a steady global brand image.