The Big Pharma controversy is about the wide-scale advertising malpractices used by big pharmaceutical companies in the usa which led to a series of negative implications upon consumers. This revolves around pharmaceutic companies, federal government regulators, health care professionals (or "unprofessional"), market consumers and the medical watchdogs. The dispute was created between the proponents of the marketing tactics employed by pharmaceutical reps and the detractors to that. Specifically is it doesn't context that will matter: Is it proper, or rather honest for the medical professionals to profit with the expense of the patients? Are available more root factors that led to this kind of controversy?It is vital to achieve a balance between the benefits and downsides of the advertising tactics employed by the pharmaceutic industry; nevertheless it is more essential to consider the ethical concerns pertaining..