The concept of marketing mix is very important in business plus more specifically in marketing. The components of marketing mix are the primary strategic constituents of a marketing plan. In cases like this, the idea of marketing mix consists of the price, product, place, and promotion. On this basis, the aspect of place represents the country of origin of the product that is being marketed. Through this mix, the offer provided to the clients can be changed by changing the elements of the mix. An example here is where the give attention to promotion is increased while reducing the price of the product in order to increase sales. This idea of marketing mix will be addressed in this study by looking at the case of Renault research study (McDaniel and Gates 1998: 3).