Student’s Name Tutor’s Name Course Code and Number Date LGBT in Advertisements Introduction To attract more consumers of products or competent employees to work in a corporation it has become important for companies to meet and incorporate diversity documents in advertisements of different products or opportunities. Given the importance of diversity more and more companies are opting to display an image of diversity especially in advertisements which are the major ways through which companies markets their good and opportunities (Cunningham & George 37). One of the major descriptors of customer diversity is based on the LGBT issue where members of these groups (lesbians gays bisexuals and transgender) are numerous in the society making them of major impact in consumption of different good and services. The paper below discusses LGBT in advertisements drawing out the contextual elements of advertisements with LGBT messages such as the Allstate ad the Honey Maid and corporations. To explore a larger market companies have to ensure that their advertisements explore the market in a way that meets the need of every member of the society. The society is advancing on a daily basis and companies need to move with trends beginning with the absorption and recognition of the change in the advertisements. References Cunningham George and Nicole Melton. "Signals and cues: LGBT inclusive advertising and consumer attraction." Sport Marketing Quarterly 23.1 (2014): 37. Curtis Wong. Burger King Supports LGBT Rights with ‘Proud Whopper’ And ‘Be Your Way’ Campaign. The Huffington Post. Feb 6 2016. Web www.huffingtonpost.com Ashima. LGBT: An Emerging Lucrative Market for Fashion and Lifestyle. New Delhi India: Pearl Academy Press 2014. Print. Tsai Wan-Hsui. "Gay Advertising as Negotiations: Representation of Homosexual Bisexual and Transgender People in Mainstream Commercials." Proceedings of the Association for Consumer Research Gender Marketing and Consumer Behavior Conference. 2004. [...]
You will be analyzing one or more magazine advertisements. in this case, LGBT in advertisements. Write a well considered, college-level essay of at lease 1000 words that explores that issue in depth. the purpose of this assignment is to explore and uncover the sometimes hidden and sometimes obvious messages in an advertisement. your essay should uncover the silent message that many ads contain; thus, you're purpose is to critically analyze, examine and reveal the ads subtextual elements rather than simply describing the ad itself. to support your argument, you will need to include at least two quotation and four paraphrases from at least three database sources. (google scholar would be preferred) sources i, myself, will be able to access as well. your approach will be a handful of advertisements; Allstate, burger king, & honey maid LGBT ad. (you will be able to find these if you use google) and analyze their shared subtextual content.