Bata India is the leading and largest manufacturers of shoes in India, which really is a part of Bata Shoe Organisation (BSO). In the beginning footwear was stated in handicrafts and small sections before the entry of Bata in Indian market. Bata Footwear Company Private Small was incorporated as a small operation product in 1931 in Konnagar, India. It built its first manufacturing facility in the start of 1934. The company widened in the years used in its size and the township was known as Batanagar. It was the first company to get ISO: 9001 recognition for its manufacturing facility in the Indian footwear industry. The business went general public in 1973 and changed its name to Bata India Limited.
The reason for this report and its own study is concentrated to have a glimpse and knowledge of International marketing strategy. In this statement, I will discuss the issue encompassing L'Oreal and its global marketing strategy. The subject attention in this report limits its examination on the theme of 'International Marketing Strategy' of L'Oreal, and how the company as a worldwide MNC in plastic production and sales is strategized globally. For the purpose of this work, L'Oreal is determined because the business has its market occurrence in almost all part of the world. Its products and the quality that it offers to individuals are also assumed to be one of the biggest strength of the business. In conditions of the sales results as well, the company is well forward in the leader stage.