"McDonalds started his business in 1940 with 1st restaurant opened up in San Bernardino, California by Richard. It had been the consequence of the thoughts of two young brothers, Mac McDonald's and Dick who created a new cutting edge restaurant "Speedee Service System" in 1948 that was established on key points of the present day fast-food restaurant. Speedee completely replaced with Ronald McDonald's by 1967. McDonald's as Trade Tag is time used on May 4, 1961, with the information of "Drive In Restaurant Services" and still proceeds until end of June, 2010. The company logo "M" with double arched overlapping as hallmark was presented in Sep 13 1961. The dual overlapped as trade draw symbol "M" as logo temporarily disfavoured by September 6, 1962. The present day double arched "M" mark were only available in November 18, 1968. "(McDonalds, 25 August, 2010, http://www. mcdonalds.