Developing a product involves defining the huge benefits that the merchandise will offer you to the customers. These benefits are communicated and provided by product characteristics. Product quality means the ability of a product to execute its functions. Product quality includes the product's overall strength, reliability, consistency, detail and other valued characteristics. Nestle has chosen such quality level that are according to the marketplace needs and wants. Nestle PURE LIFE provides a wide selection of packaging types and styles that suits all consumer needs, would like and consumption events. Packaging is the most attractive part that affects the customer action and meets the individual needs of consumer all around the globe. The range of formats extends from the average person container for on-the-go intake (0. 33l to 0. 5l), to the family size bottle (1.