- 211. 0 Introduction Firstly, customer satisfaction is one of the top strategic issues in the future. Nowadays, many companies use customer satisfaction dimension system that is made available from Research Company to be able to comprehend their customers. By using this system, the business can capture the words from the customer and then predicated on the customers' feedback then increases their products. In today's market, company needs satisfaction information to make acoustics business decision. Therefore, company must understand the customer's overall satisfaction and then your company will get to know very well what kind of products that the customers are most and least satisfied with. It is because if the customers felt dissatisfied then most likely they will stepped on to the challengers.