Communication Strategy Institution Name Communication Strategy The flow of ideas and information across all departments in an organization serves as a primary element for attracting competitive advantage. In my opinion Samsung should adopt a free and open communication strategy. This is because the approach fosters innovation as well as open an avenue for ideas and information transferred across the organization all the time. In general this strategy allows for vertical communication as opposed to horizontal communication. It is arguable that vertical communication cultivates lateral relationships among any two functional areas or people by eliminating silos. This paper incorporates the elements of free and open communication strategy to create a communication strategy that fosters strategy is based on risk mitigation through collective discussion generation of ideas on open free common grounds for brainstorming and the explicit ideology of exposing innovative ideas to criticism to get the best out of them. Lastly free and open communication is a proponent of employee satisfaction while maximizing profitability. In general this strategy is parallel with the company goals and mission. References Chesbrough H. W. & Appleyard M. M. (2007). Open innovation and strategy. California management review 50(1) 57-76.Detert J. R. Burris E. R. Harrison D. A. & Martin S. R. (2013). Voice flows to and around leaders: Understanding when units are helped or hurt by employee voice. Administrative Science Quarterly 58(4) 624-668. [...]
Unit VIII Mini Project For this assignment, you will create a communication strategy that fosters change and innovation in an organization. Explain the context in which it occurs and the options that are available. Develop a solution that will solve the organizational issue and meet the needs of the people involved. Feel free to use the same organization you researched for the Unit VI and Unit VII assignments. You are not limited to this organization, but it may be easier to complete the assignment since you have already researched it for Unit VI and/or Unit VII. You can use the same sources for all assignments, if applicable. In the report, you will provide a potential audience analysis, create a purposeful message, and discuss a type of channel that you could use for feedback. Include answers to Neal’s (2010) communication questions, which are listed below: 1. What am I trying to achieve? 2. How will my audience react to what I am trying to achieve? 3. Will my message be resisted? 4. What do I know about my audience that will help me tailor my message? (p. 40) Do not include the question/answers in a bullet or list format. Instead, integrate the responses in your paragraphs. Use the standard five-paragraph format (introduction/body/conclusion). Include at least two academic sources. APA format should be used. The assignment should be a minimum of two pages in length. Content, organization, and grammar/mechanics will be evaluated.