Dock and Bay Business Report

Document Type:Thesis

Subject Area:Business

Document 1

Dock and Bay releases their new collection of mini Pancho which are recommended for ages between 3 and 7 years. The new collections are perfect for kids. They are often used to keep body worm after swimming. Dock and Bay are made from microfiber. Dock and Bay active towels are perfect from gym because of their lightweight. Dock and Bay has ensured that their customers are well served with utmost credibility, security, and consistency of business customer relationship maintained at the highest level possible. Economic forces is another external factor affecting the operation of Dock and Bay collections. Economic forces depends on consumer purchasing power and expenditure. Before starting a business, it is required of a company to analyse economic situation of the state which the business will be based on.

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Economic analysis are usually driven towards the understanding for duty taxation, rates of unemployment, and the pattern of consumer expenditure. Before establishing a new market in the foreign country, the company should understand political and legal environment. How legislations, new laws, and government incentives affects business operation (Howie, et al, 2017). Micro Environment Analysis (competitors and SWOT) Micro business are the factors which affects a business and have direct impact on its operation. The diagram below represent 6 stakeholders involved in micro environment for Dock and Bay. Dock and Bay collections needs customers to success their marketing strategy. For examples, strong and immediate competitors can impose different abilities for the rival company to invest more in improving its services to order to meet the demand for world market.

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