INTRODUCTION More than 58 million people and 31000 local restaurants are engaged in McDonald's as it's the world;s major food service merchant. More than 75% of McDonald's restaurants worldwide are had and managed by independent local men and women. McDonald's provides various fast food items like chicken, burgers, ice-cream, fries etc. Many McDonald's restaurants have included a playground for children and advertising aimed toward children, plus some have been redesigned in a more 'natural' style, with a particular emphasis on comfort: presenting lounge areas and fireplaces, and eliminating hard plastic seats and desks. McDonald's long history began with creator, Ray Kroc. The strong base that he built continues today with McDonald's vision and the commitment of their professionals to keep the shine on McDonald's Arches for a long time to come.