General Electric Power and Water Business Unit

The product portfolio of GE Power & Water includes heavy-duty gas and aero-derivative turbine systems, boilers, generators, air quality control systems, steam turbines, gas engines, water treatments and reactors, wastewater treatment and also process system solutions among other products. The GE Power & Water unit provides technologies and products for the generation of electricity from different sources including gas, oil, coal, nuclear, diesel and water. The GE Power & Water unit also provides services for the maintenance, servicing and upgrading of power plants, treatment of wastewater as well as process systems, solutions for the treatment of water, services for the distributed power generation, and also support services for boiling water reactors. The unit covers its products and services for the independent power producers as well as other industrial customers (General Electric Co.

Profile, 2018). However, through the continued partnership with its customers, its commitment to deliver power to people worldwide, the company has continued to be the number one power generator worldwide (GE Power Inc. GE Power differentiates itself in the market through the use of several strategies. For instance, GE Power has a generic strategy for competitive advantage, just like all the other GE Business Units, that is applied alongside its intensive development systems to guarantee aggregate's development in worldwide markets. In addition, the organization depends on diversification as its significant development factor unlike most of its competitors like Siemens in Germany and Emerson in the USA. Additionally, GE Power competes as a differentiated player on the best cost player depending on the products.

In the year 2013, GE Power reported revenues amounting to $24. 7billion and profits amounting to $ 5. 0 billion. In comparison with the year 2012, revenues reported a decrease of 13% and the profits reported a decrease of approximately 8%. This is to show that there was a 13% drop in revenues from the year 2012 to 2013. Q3 YTD 2013 Q3 YTD 2014 Growth Revenue 17. 0% Profit 3. 8% Profit Margin 17. 2% In the year 2014, the unit organically made its revenues and profits without acquisitions. The growth is highly associated with the increased backlog that was recorded in the year 2013. On December 07, 2016, the GE Power & Water unit made a contract on modernizing the flue gases denitrification installation in Kozienice Power plant signed. On December 05, 2016, GE and TREDAS launched the very first integrated Smart Grid Operation System in Turkey (Metzger, 2014).

Resources The GE’s Power is the organization's largest benefit provider which essentially works to create and actualize frameworks and additional arrangements that utilize assets, for example, oil, wind, gas, and water for the purpose of producing electric power. The business unit sells products such as generators as well as turbines to commercial customers. The unit also sells filters, pumps and treatment systems to retail clients. 2% in the year 2012 to 20. 4% in the year 2013. The company has continued to be stable financially from the year 2014 through 2016. The financial resources of GE Power are what provide the company with a tremendous competitive advantage over its competitors. Additionally, in relation to its human resources, GE Power has over 2500 skilled employees working in all its operations worldwide which add to its competitive advantage.

What’s more, GE Power has positioned itself in a manner that it leads in the big productivity drivers of this business generation. This has enabled the company to lead in the shale gas revolution. The company has used its power segment for the extrication, improvement and furthermore natural security of shale gas. The organization has additionally reached out to lead in cutting-edge fabricating by putting resources into preparing advancements like added substance production. The organization likewise utilizes new light-weight material for turbines and attempted endeavors to lessen process durations of the greater part of the perplexing frameworks. The support activities are categorized into “firm infrastructure”, “human resource management”, “technology development” and “procurement” (D’Heur, 2015). Primary Activities Inbound logistics: at GE Power, G.

E Logistics, Inc. staff handles all the necessary paperwork requirement s from the procurement of raw materials to the point of arrival. The staff ensures the raw materials are carefully handled and stored awaiting processing into finished products. The company is also ensuring flexible Ac transmission systems and HV direct current systems. Human Resource Management: GE Power has an outstanding HR talent of approximately 2500 employees who help the company to attain its mission of moving, curing, building and powering the world. The company’s human resources are its most important assets and thus it ensures a close relationship with the employees and meets their needs. Technology development: for the purpose of responding to the power needs worldwide, GE Power & Water division has developed a portfolio of different kinds of technologies including the Smarter, Cleaner Steam Power technology aimed at meeting global electricity needs.

The company has developed other technologies like the ultra-supercritical technologies aimed at increasing efficiency rates. They spent so much money and tend to be the first movers in the organization and thus they produce large sums of cash as well. Both the gas power and steam power products of GE Power Business Unit can be categorized as these products are sold worldwide and have both “high growth rates” and “market share. ” ii. Cash cows. These are products with a “low growth rate but a high market share”. Question marks. These are products which have a “high growth rate” but “low market share. ” They are the products with the most exceedingly bad money qualities of all since they have high levels of demand yet low returns because of the low shares in the market.

\(Daft, Kendrick & Vershinina, 2010). At GE Power, the question marks are the GE services. The gas power and steam power products are the stars at GE Power unit and the gas engines and nuclear power products are the cash cows which ought to be maintained. Additionally, GE Power can consider making the dogs of the company which are the hybrid power products important parts of the company activities in the future to ensure the strategy to maintain the stars and cash cows is promising. If not, the company could consider divesting the dogs of the company and maintain a balanced portfolio of Stars, Cash Cows, and Question marks. Conclusions and Recommendations. GE Power and Water in a very complex business unit which operates in different areas including steam power, gas power, nuclear power, hybrid power, and service provision among other areas.